When Direct Sales Consultants Blog Company Page #1

How would you like to claim the top 20 Google search results for your direct sales company? Your company CAN dominate page # 1. Every web page on the internet has that opportunity.

A web page is like real estate. Every time you put a web page up you are putting up search engine bait. Just like fishing, certain types of web pages are more conducive to catching the big fish. (Page #1 in Google.)

Most direct sales corporations have hundreds or even thousands of web pages, including their teams’ affiliate pages. Affiliate pages rarely, if ever, do well in the search engine results due to the fact that they are predominately duplicate content. Google hates duplicate content, so chances are neither the main corporate site nor any of your affiliate sites show up. If some of the affiliate sites do show up, it is usually for your name, not your niche-related keywords.

Search Engine Results, Top SERP

Having your website show up on the first search engine results page (SERP) is somewhat complicated and yet not all that hard when you practice certain basic SEO techniques. Google uses a complicated algorithm to determine which pages are serving up the best and most authoritative value for the searcher, based on the words typed into the search bar. Good results start with certain basics and the duplicate content issue is a big one. Blogs, and specifically WordPress blogs, are one of the most search engine-friendly formats for a web page because their style is conducive to achieving basic search engine goals. In simple terms, they are designed to be search engine-friendly.

Many websites that we visit now are actually WordPress themed sites for that very reason. Blogging is a dynamic website management system that allows the user to easily add a new page anytime they want. Good bloggers add new articles several times per week to get maximum search engine visibility.

Let’s say you have 3000 sales consultants in your organization and half of them were blogging about your company and your niche. Let’s further propose that each blogger is only putting up 2 posts per week. Those 3000 new articles per week going into Google results are keyword-friendly to your company and your niche.

Now, take that a step further. These articles can and will be on any topic the blogger wants. If your product line is healthy, natural foods and spices, you could have articles on the web in a variety of different categories, such as:

• Grill Tips with Natural Herbs
• Fast Cooking Techniques with Fresh Spices
• Spice Up Your Diet with Oregano
• Free Recipes for Summer Salads
• Healthy Recipes for Stay At Home Moms
• Eating On The Go

The list is unlimited. When direct sales organizations include blogging and SEO education into their team training, your company can and will be showing up on page one of Google. With 3000 new articles (Google bait) rolling out every week, just think of the potential.

Social Media Marketing Includes Blogging

Social media marketing is getting a lot of attention. It is a field of marketing that many direct sales corporations are reluctantly getting involved in and other companies have embraced. Social media marketing is here to stay. What some people do not realize is that blogging is a piece that is often forgotten. With the “coming together” of search engine results and social networks, the blog is a key piece in setting a company apart from the competition. It is a format that your company can use to highlight a wide variety of keywords. These are words that attract potential customers that do not already know that they want YOU. In the example above, some customers may look for the direct selling company because they know that they are interested in buying natural herbs from fictitious “Famous Natural Herb Company”. What a blog will do for the “Famous Natural Herb Company” is bring them customers who never heard of “Famous Natural Herb Company” but searched Google for “fast healthy recipes” then decided that their family needs natural herbs after enjoying the article.

Maintain Direct Sales Corporate Brand Online

The concern that most direct sales companies have with blogging is brand control. The key to good control on the internet is a solid company online policy and a company-approved blog installation service.

WordPress blog installation can be affordable for any direct sales-home business consultant and will benefit the sales team and the company as a whole when proper policies and blog formats are in place.

Deb Bixler is a direct sales educator providing party plan workshops and coaching. As the SEO and WordPress adviser for the Direct Selling Women’s Alliance, she provides affordable blog installations for the home business owner. As a corporate service provider, Deb brings brand continuity to your team’s blogs through company approved templates and images.

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Direct Selling Women’s Alliance, INSPIRE Leadership Retreat

October 15-17, 2010 in beautiful San Diego, California

Attendance at this elite event will inspire and encourage you and your direct sales team. Your motivation to attend the DSWA Leadership Retreat is to deliver the inspiration, as a leader, to your team to grow to their business to the next level and provide the sales and leadership training to build your own business at the same time.

Being a part of the direct selling profession, whether it’s party-plan or multi-level marketing – and we have it all – you already know how critical leadership events are to the growth of your business. New leaders are born and existing leaders grow to the next level as a result of attending events like the DSWA Inspire Leadership Retreat.  The timing for this Leadership Retreat couldn’t be better because right now the direct selling profession is experiencing tremendous growth and new companies are launching every day.

Advanced Direct Sales Training for You and Your Team

At this unique direct sales leadership training event, you’ll be surrounded by a group of direct selling professionals just like yourself, ready to explore the latest advances and newest trends and innovations in our profession. You’ll discover enthusiastic and visionary trainers to motivate you with advanced workshops and group discussions on how to encourage your team. We’ll share the latest news and trends in recruiting, social media marketing, leadership coaching and training, and much more.

Motivational Leadership Training to Grow Your Business

This forum is designed specifically for you, the top leaders in the direct selling profession. Participate in mastermind groups with your peers and have straight-talk, compelling dialogue with leaders like yourself in this growing dynamic profession. If you’re serious about taking your business and your team to the next level, and that means great leadership development and training, you can’t afford to miss this event. Register now to reserve your spot.

This experience is for leaders with 100 or more people in their organization, or $750,000 in group retail volume, or who are one of the top 5 leaders in their company. Is this you? If so, don’t wait, register now for the DSWA Inspire Leadership Retreat.

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Article Submissions Promote Your Business – Blog

There are many ways to promote your home business online. Now that the Internet has become a great source of information for many, certain tasks need to be taken on to stay ahead of the game. Article writing is one, and is a great way to promote your direct sales business.

One of the best ways to grab the attention of an interested party is to become an expert. Write about what you know – your direct sales business. If readers see your articles and recognize your knowledge, they will be more likely to pay attention to your other activities online.

Articles can be posted on a variety of websites. You can place articles on your home party plan site, your blog or other niche blogs that accept guest bloggers, like this one. The MyDSWA website is open to all members to provide educational articles in your niche that will bring you credibility.

Another good way to draw attention to your business and give your blog or website more authority is to submit your articles to article directories. They will serve as resources for anyone looking for content. By placing a link to your home party plan site in each article, you will give readers a direct link to you, so that they can navigate from the article to your website. This link back brings traffic and also attention to your site in the eyes of the search engines. Articles are a great way to share useful information to others who are searching for it.

Write & Promote Your Direct Sales Business

What should I write about? The ideas are endless. What might others want to know about your direct sales business or your particular niche based on your product line? Articles could include important tips readers can implement, answers to frequently asked questions, and specific information about your particular products, opportunity or business.

Basically you should write about anything that brings value to the reader and promote your business without being a “in your face” promoter.

When written correctly and disseminated to the appropriate places, articles can be a very useful and powerful promotional tool. They provide you the opportunity to share your knowledge while giving readers something to think about and somewhere to go to learn more.

When you write and submit articles to websites like this one it will bring more authority to your business and your website.  Article writing and submission is one of many techniques necessary to improve your search engine results.  Deb teaches direct sales consultants how to get better results in the search engines using tools like article submission to enhance their search engine results.  Learn more internet marketing techniques to advance your direct sales business.

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