DSWA Excellence Program

	As a graduate of the DSWA Coach Excellence program I can now put the initials CBC after my name as a WABC Certified Business Coach! I wrote this while in the DSWA program. The DSWA Coach Excellence program begins with a three day workshop.

The three day initial class in Dallas was very beneficial in meeting the trainers and course participants face to face.  This venue allowed me to get to know everyone and develop genuine relationships with the course trainers as well as fellow course participants.  It also provides an opportunity to learn by doing.

One of the first tenets I learned at the 3-day session in Dallas was the distinction between training and coaching.  I believe this important distinction is a golden rule for all coaches involved in direct sales.  I learned this distinction working with my own personal coach as a top leader in the field.  However, it was Dana Phillips’ explanation of the “Law of the Inverse” that impressed on me the real value of this golden rule.  As we worked through the Law of the Inverse, the group looked at how coaching differs from other activities.  By the time we finished, “coaching” was a more focused activity.  The “Law of the Inverse” taught me that coaching is not counseling.  It’s not mentoring.  It’s not therapy.  It’s simply helping a client shift her paradigm by asking questions and helping her discover the answers within.  I found the role playing activities at this event using these distinctions to be extremely valuable for me in working with future coaching clients.

Define Coaching

Part of our homework from this 3-day event was to create our own definition of coaching.  I recently reviewed my notes and found I am still in agreement with my endeavors to help women build their self esteem and confidence through my coaching practice.  Here’s what I wrote: “Coaching is finding the greatness in others and helping them move from where they are to where they want to go.”

Why Take Coach Excellence Program?

When I look back at the reason I enrolled in the DSWA Coach Excellence course, I realized I am living my dream helping entrepreneurs build their confidence in running a successful direct sales business.  As a top leader in the field, and a corporate consultant in field management, my focus over the last 15 years has involved coaching and training women to capture their talents and gifts to help raise their self esteem and confidence.  My experience participating in the DSWA Coach Excellence program has validated my belief in building systems and strategies in helping these women.  However, I also experienced a renewed self confidence in coaching others through a greater level of understanding of the programs and training afforded me by this program.

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Put Direct Sales Business Recruiting In Your Business Plan

	The new year is here, and each new year presents another fresh beginning for your home party business. Whether 2011 was a good year or a down year, the start of 2012 provides a new starting point. If growing a sales organizations is one of your goals for 2012 then it should be included in your business plan.

There are so many things you can do to ensure your business gets off to a great start in 2012. You can try new marketing methods, increase your promotions, recruit new team members, add an additional product line, or create passive income streams, such as blogs and online products.

However, the most important step you can take to ensure the success of your business in 2012 is to create a business plan.

Your Business Plan Is Actions

Even if you already have a business plan, the start of the new year is a great time to update it. Your business plan is an action plan and should include your goals that you plan to achieve and how you are going to get there. If you don’t have a business plan, you should do nothing else until you have created one.

Business Plan = Business Success

Here are ten reasons you should create and utilize a business plan for your home party business success:

• To create and develop an effective promotional and marketing campaign that combines old and new strategies.
• To formulate effective ways to recruit new team members and determine if the cost and time of adding new recruits will be profitable.
• To research, develop, and implement effective methods for training your new recruits and your team.
• To share and explain business objectives with your team members and create strategies to achieve these objectives
• To gather information on the viability of adding a new product line and using that information to make a profitable decision.
• To set specific goals for your team members and provide them with clear methods of achieving these goals.
• To clearly outline ways to network in your community and industry, and ways to form new and profitable business alliances.
• To properly value your business for legal purposes such as inheritance and taxes.
• To have in case a business loan is needed as lenders will want to see a detailed business plan.
• The business plan is a comprehensive outline for every aspect of your home party business. It is a necessary tool for growing your business and succeeding in a highly competitive industry.

FREE Direct Sales Recruiting Training

Whether you have a business plan or not, the start of a new year marks the perfect time for you to create one. Using a business plan will ensure you have a great 2012!

The Direct Sales Recruiting University (FREE Version) is the perfect way to kick off your new year with recruiting. With a focus on creating desire in your organization for moving up the ladder the University teaches recruiting skills in a way that is new, different and motivating.

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When Can I Share? Sometimes as a coach, you may feel stuck…. I am writing this because I am stuck. I can’t find the “principle” that will let me move onto the right coaching path.

The generic advice is always so straightforward:

• Don’t be autobiographical.
• Let the client talk.
• Your client matters. Find their sweet spot.

When you talk about your background, you are giving advice rather than giving your client the space to explore their own possibilities.

This is all great advice.  As I work more with budding coaches, this is the hardest piece for them to avoid and is definitely one of the key areas where they change from being a coach to being a professional coach.

Here is why I am stuck:

If I don’t “share my thoughts, feelings and experiences then I am maintaining a detached (almost clinical) approach to the coaching session.  My lack of disclosing behavior inhibits my client’s disclosing behavior.

There is an old adage in sales that “They won’t care until they know you care.”  I can’t figure out how to show I care without being autobiographical.

When I share too much, the conversation becomes about our common experiences rather than about their opportunity to change their path.

So what are my options?  Am I just making much ado about nothing?  How do you find the coaching balance?

Help me out.  Comments are much appreciated. Please share below in the comment section!

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