“ELITE reveals what it takes to achieve lasting success
with your Network Marketing or Party Plan Business.”

"The Elite Leadership Certification Course is one of the greatest gifts I have given myself. The positive results I've seen since beginning the course are nothing short of remarkable and the tools and skills I gained will be resources I use for years to come!" Bambi Kalwarovski - Top Leader of Network Marketing Company

"The DSWA team has done an AMAZING job creating the ELITE Leadership Course. The organization, material, professionalism, clarity and, of course, your hearts are a huge gift to all of us. This training will make my job a lot easier! It is wonderful to work with an organization that understands women!"
Robin Blanc Mascari - Top Leader in Network Marketing Company

Why the ELITE Leadership Certification Program?

• For more than 8 years, the DSWA has been studying how top-earning leaders in direct sales create and maintain their success. From how they use their time to how they nurture leadership qualities in others, we understand how they achieve the success others only dream of. • For a combined 80 years, our Executive Team has been working with leaders in the direct selling profession through trainings, retreats, workshops, webinars, teleconference calls and one-on-one coaching. We’ve watched them, studied their strategies and conducted intimate interviews to find what’s working and what’s not. • Unveiling the Truth About Leadership within our profession is great only if we can also offer some practical-proven solutions that effectively address the challenges. So the DSWA ELITE Faculty went to work to "demystify" the role of a leader within direct sales and now share them through the first ever, Leadership Certification Course. The results have been truly life-enhancing!   To Your Success, Nicki Keohohou and Grace Keohohou, Co-Founders & Dana Phillips, Director of Leadership Development

Meet the Faculty

Dana Phillips • Dana has been involved in direct sales for over 30 years. She started in the profession to "earn a little money," fell in love with her new avocation, stepped away from her work as a school teacher, and rose to the top of her company. • Prior to joining the DSWA team as a Special Projects manager in September, 2007, she served as Director of Training in a large network marketing company, which broadened her understanding of the similarities and differences in party plan and network marketing. • As a life long learner, Dana is a certified Franklin Covey Coach and trainer of DiSC. • Dana is passionate about the people and never tires of sharing leadership skills and giving back to the profession that was good to her.   Nicki Keohohou Nicki has over 35 years experience in the direct selling profession. She has spoken around the world and trained hundreds of thousands of direct sellers at conventions, retreats and leadership conferences.       Grace Keohohou Grace has been a successful direct selling leader and has carried those skills over to her position as President and co-founder of the DSWA. Grace has a passion for the Principle-Centered Coaching™ approach to leadership. She is a firm believer that coaching combined with training increases information retention and results.

What's included in the ELITE Certification Course?

• The ELITE Leadership Binder delivered to your doorstep with both Build it Big books and the Build it Big Workbook (Valued at $83). • Monthly Webinars, Group Coaching Call, E-Manual on the Topic of the Month and two Top Leader Interviews posted as MP3 files (Valued at $687). • Password protected access to the ELITE Leadership website, access to downloadable forms, outlines and training tools, and free registration to the four-part Principle-Centered Sponsoring™ Tele-seminar program (Valued at $299). • Initial private coaching session with a Certified Business Coach, reproduction rights for specific training modules and an invitation to the ELITE Luncheon at the Annual Celebration (Valued at $394).