Did you know that direct sales is considered a “recession proof” business? Historically, according to the DSA, our industry sees an increase in sales and recruiting during more difficult economic times. What does that mean for you? Opportunity! Think about these questions:

• Do you know anyone who’s struggling to make ends meet at the moment and is looking for a part time job?
• Do you know anyone who’s feeling overwhelmed and stressed out and needs a break?
• Are you or someone in your company making full time wages working part time?
• Is it possible that people who love your products and are short on money could get excited about earning your products for free?

If you’ve ever wanted to be in the right place at the right time, now is the time and you’re in the right place. Start focusing on all the opportunities this challenging economy is bringing you and take action to begin capitalizing RIGHT NOW!

Below are some tips to support you with a strategy for creating a strong direct sales business.

7 Steps For a Creating a Strong Direct Sales Business Plan

Now is the perfect time to look at your business and either develop new or update existing systems which will bring you the results you desire.

Take the following 7 step challenge:

1. Set a goal for the number of parties you intend to hold each month (stretch yourself a little here).
2. Define your ideal sales month and choose a specific number. (If you don’t know, how will you create it?)
3. Create a set schedule for your business. If you already have one, analyze it and make sure it’s meeting your business and personal needs.
4. Commit at least one day each week to follow up (with current and previous hosts, customers, potential recruits, and your downline).
5. Work on your party presentation until it’s perfect…then work on it some more. You can never spend too much time on this important part of your direct sales business.
6. Send thank you cards to your new hosts the day after they schedule their party thanking them for booking and expressing your excitement in working with them.
7. Learn something new for your business at least once a week. Follow relevant blog sites and take notes on the items you want to implement. Make it a priority to implement what you’ve learned within at least 1 week.

By taking some time to really look at your business honestly and create an intentional plan for moving forward toward the goals you set, you’ll see your business consistently grow and your satisfaction level increase along with it.

Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

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Blind Auction Direct Sales Party Game

If you’re looking for a way to amp up participation and excitement during your next direct sales party, why not try a blind auction game? It’s simple and fun and also rewards those who work the hardest to make your event a smashing success

All you’ll need to get started is play money (which you can purchase at most Dollar Stores or raid from your children’s board games), two gifts for every five or six guests who attend and wrapping paper to increase the element of surprise. It’s VITAL that you actually wrap the gifts before the auction begins.

Increase Direct Sales Orders – Increase Bookings

You can talk up your blind auction during host coaching and throughout the show to increase orders and bookings. The fun of the auction begins as you collect the orders and takes place after all of the orders have been completed. You start doling out the pretend $100.00 bills as your guests pay. First, start out by giving everyone who attended $100. Then, give $200 for anyone who decided to bring along a friend. If someone placed an order, throw in another $100. If their order was over $40.00, give them $200. If they decided to pay at the party versus being billed later, throw in an additional $200. If someone books their own party, throw in a $200 auction money incentive. If they book within the next two weeks, make it a $300 auction bonus. If they want to become a demonstrator (and they need to have had an opportunity to inquire and sign up for more information about starting their own direct sales business BEFORE the auction process begins or is even announced), reward them with $500 worth of bonus money.

Once all of the money has been distributed, your next step is to actually begin the auction. The trick here is to build a sense of mystery and anticipation that gets everyone excited and ready to start bidding. Since no one has any idea what the wrapped gifts are, in their imagination, it could be anything. Play on that sense of adventure to encourage the bidding to begin in earnest. Since excitement is a critical component of the direct sales business, this really shouldn’t be much of a chore. Obviously, the highest bidder wins the gift.  However, it’s up to you to decide if the winner can open the present as soon as they get it, or further add excitement by adding in the element of the “White Elephant Gift Exchange” at the end.

Home Party Plan Business Games Book

Either way, the blind auction is bound to be a great way to send your event attendees off into the world with a positive experience and great stories to share about your home party show.  All home party games should bring value to your business.  You, the consultant should have an increase in sales so that the host benefits go up and the commission does to but the most important thing is that your guests have fun. Your guests will not tolerate being bored, so make sure your games are fun and exciting. Get the FREE “talking” e-book on powerful Direct Sales Party Games!

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