by Deb Bixler on March 12, 2012
In the book Ultimate Success, author Frank Beaudine writes: “The Law of Reciprocity is one of the great truths of life because the more we give, the more we receive.”
Ethics Matter In Business
| Though this reciprocity is not always one for one, or even immediate, it will happen. Ethics and customer care count in business, and the greater you adhere to proper ethics and the more you help people, whether they buy from you or not, the more you will get in return.
It is true that when you give, others may give back. |
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However, it is also true that others may not give back. Deliberately pursuing the law of reciprocity may leave you frustrated and disappointed when those to whom you have given, fail to return the favor. However, giving without concern for reciprocity, often results in a return of benefits.
What Is The Law Of Reciprocity?
The law of reciprocity works by creating positive emotional experiences for yourself and others. Though it doesn’t always appear balanced, the world has an amazing way of finding balance, and this is often true in our business relationships.
By following the law of reciprocity, you should not view your customers or your team members as merely potential pay checks. You should genuinely be interested in providing value to them; by providing value, you will receive value in return.
In the direct sales business, we often think that people buy the product. Though this is sometimes true, the products we sell are often not very unique. What is unique is our customer service; the tangible and intangible items that we offer to the customer when they purchase what we are selling. That is our gift to them, and they reciprocate by remaining loyal to us.
The Law of Reciprocity Begins With You
Help your customer, compliment your customer, listen to your customer, and value your customer. These acts start with you. Even if you believe potential customers will probably not buy from you, it never hurts to offer something of value. Though your effort may not be repaid immediately with a purchase, the law of reciprocity states that your kindness or help will eventually be repaid.
The most important aspect of the Law of Reciprocity can be found in the words of Ralph Waldo Emerson; “It is one of the most beautiful compensations in life that no man can sincerely try to help another without helping himself.” If people follow that Law of Reciprocity, the world would truly be a better place. If you follow it in your business dealings, your direct sales business will booming in no time!
Direct Sales Business Training
The Law of Reciprocity may be applied to your home party to increase sales and bookings. Learn more about the Law of Reciprocity and how to apply it to your home party or direct sales business. Visit the largest FREE party plan training center on the web.
About the Author: Deb Bixler is the 2011 DSWA Speaker Of The Year and the DSWA party plan and search engine optimization adviser.
Visit www.CashFlowShowRadio.com for FREE worldwide direct sales radio. 717-751-2793 Please Note: The MyDSWA content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to the author and the DSWA and include the website reference. http://www.MyDSWA.org
by Deb Bixler on February 14, 2012
Home Business Parties Prompt
| No one likes it when a planned event goes off late because of a few stragglers. There are some good reasons why a home party plan business should always start events on time and not wait for those who show up late.
Once you get in the habit of starting on time, you will retain good customers and develop a professional reputation. |
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Be Respectful Of The People Who Show on Time
Your most important guests will be the ones that make the successful effort to arrive at your home party plan show on time. These are the people that respected your invitation and felt it was important to honor your arrangements. The least that you can do is show respect back to these important guests by starting on time and showing that your arrangements are just as important to you as they are to your guests.
Set The Right Standard For Your Business
There are few things that can undermine the professional reputation that a busiiness consultant is trying to establish more than allowing disrespectful guests to run your events. When you decide to hold off on an event because of a guest that is working on her own schedule, then it tells the rest of your guests that your business approach is less than professional. When you set a time for an event, then you need to stand by that time if you want your guests to feel that you are in control of the event and that you are a professional at what you do.
Be Concerned About Future Home Parties
If you allow late guests to dictate when your home parties start, then why should any of your invited guests bother to show up on time to your next event? Some consultants feel that as long as the event goes well then it does not matter if it is held up for some stragglers and late-arriving guests. But then they notice that more people are arriving late to the next event and it is not long before the consultant’s reputation has suffered to the point where attendance is starting to drop.
Increase Home Party Sales
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When you respect the time of your guests who ARE there, then your sales will increase as well as your BOOKINGS!
Learn more home party plan tips to increase sales by visiting the CashFlowShow home party plan training center. |
Repeat business is good business. Those guests that show up to your events on time are the ones who are interested in buying products and the ones that will help your business grow. Never hold up an event for late-arriving guests as that can start a very bad precedent.
About the Author: Deb Bixler is the 2011 DSWA Speaker Of The Year and the DSWA party plan and search engine optimization adviser.
Visit www.CashFlowShowRadio.com for FREE worldwide direct sales radio. 717-751-2793 Please Note: The MyDSWA content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to the author and the DSWA and include the website reference. http://www.MyDSWA.org
by Deb Bixler on December 01, 2010
| We’ve all been there, wide awake in the wee hours of the night, surfing through the channels but finding nothing but infomercials on the tube. The next time this happens to you, instead of reaching for the remote, take a moment to reach for a pen and paper instead, because what you find in those infomercials might just be the magic trick you need to revolutionize your next direct sales party. |
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Infomercials Improve Your Party Plan Presentation Skills
That’s because, believe it or not, your direct sales business and the world of infomercials have a lot more in common that you might imagine. The next time you are watching TV in the middle of the night take a look at some of the infomercials and watch for ways that you can improve your party plan presentation skills.
- Learning to use the concept of the “audience problem.” Infomercials do an amazing job of playing on the needs and preferences of the live studio audience. When it comes to your direct sales business, you should be doing the exact same thing. It’s not enough to just address your audience and talk about what you want to talk about. You need to gain a keen understanding of why your audience is there in the first place, and use this information to influence them so that your product(s) seems to be the only solution that will get that problem taken care of.
- Make your solution simple. Remember the old “Set it and forget it!” quote? See how easy it made a rather complex kitchen gadget seem to those watching? Didn’t you feel like if you called that 800 number and just followed the simple guidelines, you too could become an amazing chef in your very own kitchen, with savory, mouthwatering dishes for the family to rave about? Are you offering your audience this same sense of simplicity when it comes to using your product to solve their problems? If not, you absolutely should be.
- Infomercials use storytelling to their advantage. People love the simple art of storytelling. If you can find creative but realistic ways to translate what your product does into a simple story that shows that you can make life easier, richer, more fulfilling or full of more free time, you’re twice as likely to ultimately make the sale. Learn to show through stories what it is you can do to change your potential customer’s life for the better.
- Are you using experts or testimonies for added credibility? One of the greatest ways to boost your credibility as a direct sales representative is not to rely on your audience to take your word for it all of the time. Instead, use testimonials of other, real people or – even better – experts who are trusted resources in the area you deal with so that you’re not just tooting your own horn. Infomercials do a great job of this, with doctors weighing in on fitness or nutrition products, chefs weighing in on cutlery, etc.
Tips To Perfect Your Home Party Plan Presentation
So, the next time insomnia strikes and you don’t know what to do, forget about watching shows On-Demand and get busy paying attention to those infomercials you typically ignore! The selling skills and techniques that every infomercial contains can revolutionize your home party presentation. Learn more about infomercial sales techniques and sales tips for party plan.
About the Author: Deb Bixler is the 2011 DSWA Speaker Of The Year and the DSWA party plan and search engine optimization adviser.
Visit www.CashFlowShowRadio.com for FREE worldwide direct sales radio. 717-751-2793 Please Note: The MyDSWA content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to the author and the DSWA and include the website reference. http://www.MyDSWA.org