Find Direct Sales Business At The Mall

by Deb Bixler on June 21, 2011

Shopping has become a way to unwind from a busy work day, spend time with friends, or to simply find a gift for an upcoming event. Each day thousands of local people visit shopping malls. This creates lots of opportunities to make a connection with interested people. Here are some ways to find bookings at the mall for a direct sales business.

DSWA Deb Bixler Many direct sales businesses offer a unique niche to satisfy the needs of their customers. Women and men that choose to shop at the mall instead of at a local discount super center may have a larger disposable income. They may be willing to purchase quality items instead of discounted items that are readily available.

Shopping malls do offer tables and kiosks for lease throughout the mall. Paying for a full month’s lease for a small booth or kiosk may be expensive. However, the management may allow for a table to be set up in a prominent area of the mall for a reasonable price.

The table could be set up similar to a trade show display. Have items on display that are to be raffled off or that would be given away during a booking. Have small information sheets or cards so that hosts or hostesses can leave their full information and desired booking date.

Have a flyer or brochure available that helps explain the perks of hosting a party. Briefly discuss the different types of parties that are offered. Examples are traditional in-home parties, parties done in neutral locations like a hotel conference room, or online parties.

Find Direct Sales Bookings With Raffle

If the mall is not open to allowing a booth or table, ask individual store owners. They may be willing to let you display a raffle box or several fliers in a prominent area of the store. Some store owners or managers will do this to help out a fellow entrepreneur by putting out a raffle or prize drawing. I call this the “fish bowl concept”. Just offering a small gift and you will be amazed at the leads you get. If the store has products that are not competitive with the direct sales business, offer to include a flyer for their business in each party order as a trade arrangement.

Business Networking At The Mall

Simply walking through the mall is a free way to find bookings. Socialize, meet people and practice saying aloud the benefits of your products or of hosting a party.

I call this sprinkling.

You should have list of the top 20 reasons why your business is the best thing since sliced bread and be prepared to tell little stories about how it has changed your life or the lives of others. Have a sheet already available with open party dates. Give the potential host or hostess the benefits flyer so they can be motivated about the perks of hosting the party. Always obtain an email address and phone number. Use the email address to send out instructions on how to invite guests, or to communicate any important information.

Direct Sales Training DSWA 2011 Speaker Of The Year, Deb Bixler

Deb Bixler, the DSWA 2011 speaker of the year is a direct sales educator who focuses on teaching proven systems that work for all companies and product lines.

Direct sales businesses need continuous customers in order for sales representatives to reach their financial goals. Finding new bookings at the mall can help jumpstart the business by presenting the products and opportunity to several different groups of new people. You can find more details about how to set up a “Fish Bowl” raffle or how to create your list of top 20 reasons at the direct sales training center.  There really is an unlimited supply of business out there. You just need to be willing to go to any lenghts to get it!!


About the Author: Deb Bixler is the 2011 DSWA Speaker Of The Year and the DSWA party plan and search engine optimization adviser. Visit www.CashFlowShowRadio.com for FREE worldwide direct sales radio. 717-751-2793

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