Where do your customers spend their time in the summer? Are they splashing about at the pool, watching their children win big at the ballpark or toasting marshmallows around the campfire? Get creative this summer and turn each of these events into a theme show! Direct Sales parties are all about relationships, social time and fun. Taking your business to the places people gather will make you a natural part of their recreation activities. Just imagine how your calendar will fill when you are welcome everywhere your customers have summer fun.
Fundraising For The Ball Teams
Be the team hero. Offer to hold a fund-raiser for the team. Invite all the parents to join you during practice or between games in the parking lot. Set a card table behind the hatchback of your van and set up for a mini demo. Have the parents circle around with their lawn chairs. Offer a cold drink or snack. Keep it simple and fun. Use your products to promote the sports theme if possible. After a brief demo, give each an order form and catalog. As the game continues, make your way around the stands and collect the orders. Go for a big fund-raiser and challenge each parent to collect 5 orders. You could use the money to reward the coach, buy uniforms or equipment.
Bookings At Pool Parties
While the little ones are splashing in the baby pool and diving off the boards, collect their Moms around a table and circle up the lounge chairs. Place their names in a drawing for the mystery host and have some fun! Maybe a Mom at one of your parties has a swimmer and wants to host the pool party as a fund-raiser for her team. Or one of your customers may have their own pool. Create a luau with tropical drinks, hula contests and Hawaiian music. Create a summer event that will make your host shine and she will easily welcome you.
Campground Gatherings
Campgrounds are often looking for fun events for the campers. Offer to host a party! Make it a fund-raiser for a favorite charity. Let everyone at your parties know that you have a campground theme show. Which of your products come in handy at the campground? Think like a camper. Many campgrounds have resident campers who are already friends and spend their weekend time in fun social activities. Offer to be the entertainment!
Learn to make your events all about your customers. Think like they do. Ask questions about how they spend their time and where they get together with friends. Create events that fit in with their lives and activities. You will soon find that hosting parities with you is a natural part of your customer’s social lives.
Direct Sales Trainer, Mary McLoughlin
Direct Sales Speaker, Trainer and Coach, Mary McLoughlin is the DSWA Director of ELITE Leadership Programs and the 2010 DSWA Speaker of the Year.
Standing out among direct sellers is about thinking like the customer and establishing the habits of Direct Selling Rock Stars. Find Mary on her web site and join her at many DSWA events.
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