When Direct Sales Consultants Blog Company Page #1
 |
How would you like to claim the top 20 Google search results for your direct sales company? Your company CAN dominate page # 1. Every web page on the internet has that opportunity. |
A web page is like real estate. Every time you put a web page up you are putting up search engine bait. Just like fishing, certain types of web pages are more conducive to catching the big fish. (Page #1 in Google.)
Most direct sales corporations have hundreds or even thousands of web pages, including their teams’ affiliate pages. Affiliate pages rarely, if ever, do well in the search engine results due to the fact that they are predominately duplicate content. Google hates duplicate content, so chances are neither the main corporate site nor any of your affiliate sites show up. If some of the affiliate sites do show up, it is usually for your name, not your niche-related keywords.
Search Engine Results, Top SERP
Having your website show up on the first search engine results page (SERP) is somewhat complicated and yet not all that hard when you practice certain basic SEO techniques. Google uses a complicated algorithm to determine which pages are serving up the best and most authoritative value for the searcher, based on the words typed into the search bar. Good results start with certain basics and the duplicate content issue is a big one. Blogs, and specifically WordPress blogs, are one of the most search engine-friendly formats for a web page because their style is conducive to achieving basic search engine goals. In simple terms, they are designed to be search engine-friendly.
Many websites that we visit now are actually WordPress themed sites for that very reason. Blogging is a dynamic website management system that allows the user to easily add a new page anytime they want. Good bloggers add new articles several times per week to get maximum search engine visibility.
Let’s say you have 3000 sales consultants in your organization and half of them were blogging about your company and your niche. Let’s further propose that each blogger is only putting up 2 posts per week. Those 3000 new articles per week going into Google results are keyword-friendly to your company and your niche.
Now, take that a step further. These articles can and will be on any topic the blogger wants. If your product line is healthy, natural foods and spices, you could have articles on the web in a variety of different categories, such as:
- Grill Tips with Natural Herbs
- Fast Cooking Techniques with Fresh Spices
- Spice Up Your Diet with Oregano
- Free Recipes for Summer Salads
- Healthy Recipes for Stay At Home Moms
- Eating On The Go
The list is unlimited. When direct sales organizations include blogging and SEO education into their team training, your company can and will be showing up on page one of Google. With 3000 new articles (Google bait) rolling out every week, just think of the potential.
Social Media Marketing Includes Blogging
Social media marketing is getting a lot of attention. It is a field of marketing that many direct sales corporations are reluctantly getting involved in and other companies have embraced. Social media marketing is here to stay. What some people do not realize is that blogging is a piece that is often forgotten. With the “coming together” of search engine results and social networks, the blog is a key piece in setting a company apart from the competition. It is a format that your company can use to highlight a wide variety of keywords. These are words that attract potential customers that do not already know that they want YOU. In the example above, some customers may look for the direct selling company because they know that they are interested in buying natural herbs from fictitious “Famous Natural Herb Company”. What a blog will do for the “Famous Natural Herb Company” is bring them customers who never heard of “Famous Natural Herb Company” but searched Google for “fast healthy recipes” then decided that their family needs natural herbs after enjoying the article.
Maintain Direct Sales Corporate Brand Online
The concern that most direct sales companies have with blogging is brand control. The key to good control on the internet is a solid company online policy and a company-approved blog installation service.
| WordPress blog installation can be affordable for any direct sales-home business consultant and will benefit the sales team and the company as a whole when proper policies and blog formats are in place. |  |
Deb Bixler is a direct sales educator providing party plan workshops and coaching. As the SEO and WordPress adviser for the Direct Selling Women’s Alliance, she provides affordable blog installations for the home business owner. As a corporate service provider, Deb brings brand continuity to your team’s blogs through company approved templates and images.
About the Author: Deb Bixler is the 2011 DSWA Speaker Of The Year and the DSWA party plan and search engine optimization adviser. Visit www.CashFlowShowRadio.com for FREE worldwide direct sales radio. 717-751-2793
Please Note: The MyDSWA content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to the author and the DSWA and include the website reference. http://www.MyDSWA.org
Twitter
Facebook
MySpace
DSLive
LinkedIn
YouTube