Make A Plan For The Future! Business Is Like Gardening!


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Did you know that your efforts today will effect your business most three months down the road!

Every owner of a home party business knows that generating income is a challenge.

Once you get your momentum going and your business actually does self perpetuate it can seem easy to schedule events and generate revenue.

Don’t be lulled by a self sustaining business….

What many consultants forget is that what they do now effects their business in three months.

Just like any other sales business, a home party business is cyclical.

When you know that the off-peak months of the year are coming, you need to have a plan in place to combat them.

If this year was good to you, then there is no time to waste on planning next year.

Always look ahead in your home party business to be sure that you stay in business and you remain profitable.

Make A Plan – Target Repeat Business

It can get easy to assume that the people you work with on events each year will always be there.

But situations can change and you could lose one of your reliable sources of income.

A good business owner stays in touch with her best clients and knows exactly what is going on with each of them.

If you start to hear that you may be losing one of your best clients, then that is when you start looking to replace her or him. If you wait, then the revenue will be gone in three months and you will have nothing to replace it.

Monitor your repeat business constantly to make sure that you make any adjustments now to preserve your income stream.

Plan For Business Slow Months

If July through August are your slow months, then you need to plan events or activities for those months starting in March.

What you do during the busy times dictates how the slow times will be. When you have customers excited about your products and your events during the winter, then that is when you get commitments for the slow months that are to come.

These are a few of the many simple things that when you plan ahead can make a huge impact on your business:

  • Host coaching techniques that reduce cancellations
  • Reaching out to past hosts to reschedule for slow seasons
  • Attending vendor events during those months

Always remember that people who commit to events can cancel or just not show up.

As time goes by, keep a detailed record of attendance during the slow months of the year to find out what your attrition rate is.

If 40 percent of the people you invite during the good months do not show during the slow months, then you know that you need to work that much harder to fill up those off-peak times of the year.

Planning Your Business Future Success

A good consultant never takes anything for granted and he/she knows that any planning for the future will create business success months from now.

Think of your business like a garden that you are planting and watering to reap the results later.

Successful business owners always have a forward thinking strategy!

When you think ahead in your business planning, constantly adding or trying new ways of how to get bookings for home parties, you are ensuring your future success.


About the Author: Deb Bixler is the 2011 DSWA Speaker Of The Year and the DSWA party plan adviser. Visit her website the party plan training center for real action steps to grow your business: www.CreateACashFlowShow.com or follow Deb Bixler On Google+ 717-751-2793

Please Note: The MyDSWA content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to the author and the DSWA and include the website reference. http://www.MyDSWA.org

Networking With Vendors At Vendor Events For Leads


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One of the biggest misconceptions about network marketing is that a consultant or company has to spend a fortune to become a part of vendor events.

The popular notion is that a company must spend thousands of dollars on a booth and all of the expenses that go with it. The truth is that you can get just as much out of a trade show by being a guest and just talking to vendors.

Let Them Do Their Thing…

The key to successful network marketing is remembering that both you and your target want to talk business. They are their to talk to you and vice versa!

Just because your target spent a lot of money on a booth does not mean that you have to do the same just to talk to him. He/she is there waiting for you!

Load up on business cards, marketing materials and a place to carry materials that you collect before you hit the trade show floor.

Network at Vendor events

Always have something to write with and often a prize drawing slip may be just the thing.  Carry the drawing slips on a itty-bitty clip board with the pen attached by a string or ribbon just as you would if you were working your own booth.

Remember that the people who are running booths are anxious to talk business to anyone who will listen. You need to have your materials on hand in order to present your case to each potential vendor who may be interested.

Listen attentively to the paying vendor and wait for the right time to say:

“Is this a good vendor event? I was thinking about signing my business up for it next year and was wondering if you are getting good leads?”

Well, sure enough, the tides will turn and they will ask you about your business. Be sure not to talk to much. Share a bit and end in a question to keep the dialog open.

Be Memorable

It is easy to make an impression with a trade show booth because there is so much that you can do with it to attract attention. But you have to work a little harder to make a memorable impression on people at a trade show when you do not have a booth to work with.

Being memorable when you do not have a trade show booth can mean something as colorful as wearing an outfit made of your company’s colors topped off by a stylish corporate t-shirt, or it can be something as simple as a slick business suit and a polished look.

Being memorable can be as simple as being happy and fun to talk to! How can YOU make an impression?

It is important that your potential vendors remember you if you want them to do business with you during or after the trade show.

Have Something To Offer

Vendors who have trade show booths have special offers and new products to talk about to the people who visit their booth.

When you are a guest at the show to network with vendors, you also need to have something special to offer that will get people’s attention. You can have product literature on your newest release or perhaps a product that you can show to vendors if you get them interested in your company.

When you are visiting a trade show and networking with vendors, you may feel as though you are at a disadvantage without a booth to back you up. But when you know how to work a trade show floor and network with vendors as a guest, then you can save the money on a booth and still find the business partners you need to be successful.

Learn More About Networking At Vendor Events

Deb Bixler is the DSWA party plan expert. She provides training to the York, PA Chamber of Commerce trade show participants annually on how to qualify leads at the vendor events.

Networking with vendors at vendor events brings you in contact with community businesses, gives you an opportunity to practice your networking skills and also teaches you how to find the best vendor events to pay for a booth at in the future.


About the Author: Deb Bixler is the 2011 DSWA Speaker Of The Year and the DSWA party plan adviser. Visit her website the party plan training center for real action steps to grow your business: www.CreateACashFlowShow.com or follow Deb Bixler On Google+ 717-751-2793

Please Note: The MyDSWA content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to the author and the DSWA and include the website reference. http://www.MyDSWA.org

Find Direct Sales Bookings At Meet Up Groups


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Find Bookings by Joining Business Lunch Groups

A direct selling business will keep any aggressive business professional busy networking with new clients and finding new associates to keep your client base fresh. meet up groups

Sometimes you need to find the right setting to network in for your efforts to be effective. That is where lunch meet-ups can become extremely helpful and even profitable.

Business Lunch Meet Up Groups

A lunch meet-up is a group of business professionals that meet for lunch and discuss their businesses with each other. It is a casual environment that can be extremely conducive to the kind of business that you do.

Remember that your home party business is based on an informal setting and an energetic presentation. There are several reasons why these informal lunch meet-ups can be the ideal place to find new clients and book new events.

Direct Sales Product Demonstrations

These informal lunch meet-ups give you the chance to do impromptu product demonstrations that could get many people interested in your events.

 

Frequently the format of the Meetup is to allow each member equal time promoting their products or services.

business meetup

Usually, several members are featured each week. It is also appropriate for you to share your information on a more personal one on one level.
For example, if you sell cosmetics, then you can pull out one of your most popular products during the event at an opportune moment and get the attention of the women nearby.

There are some products that do not lend themselves to impromptu public demonstrations. But if you have something that people can use in everyday life, then it is in your best interest to show that product and get people interested in having an event at their location.

Focused Conversation = Good Booking Leads

Everyone may not be an ideal booking lead but they usually know someone who is.

One of the reasons why these lunch meet-ups are ideal for a direct selling business is because everyone at those events is there to talk business. As long as you are open to hearing about other people’s companies, they will be more than willing to hear what you have to say.

The idea of this being a business networking event prevents you from having to worry about finding ways to start conversations about your business. You just need to have your business summary pitch ready to go and be prepared to speak to an audience that is interested in what you have to say.

Mix Business And Personal Information

Even though it is a business function, a lunch meet-up still has a casual feel to it that makes conversation more comfortable and accessible. When you are trying to find new business, it is always helpful to find out what people like and any personal information that will help you determine if they would be good event hosts.

The lunch meet-up offers that convenient mixture of business and personal conversation that you cannot find anywhere else. It is a situation that the savvy home business consultant can use to her advantage.

When you are handed the opportunity to discuss business in a casual setting, then you will be able to play to the strengths of your home party business. A lunch meet-up should be the perfect place to schedule events, find new associates and capture the attention of new clients.

Free Direct Sales Bookings Training

The Direct Sales Bookings University is the most comprehensive bookings and finding business training ever to hit the industry. There really is unlimited business out there… you just need to be willing to go out and get it!


About the Author: Deb Bixler is the 2011 DSWA Speaker Of The Year and the DSWA party plan adviser. Visit her website the party plan training center for real action steps to grow your business: www.CreateACashFlowShow.com or follow Deb Bixler On Google+ 717-751-2793

Please Note: The MyDSWA content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to the author and the DSWA and include the website reference. http://www.MyDSWA.org

 
 
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