What Is Marketing?


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Marketing is simply what you say about yourself and your business and how you say it.

You begin with yourself, because how you present yourself in person, on the phone, in print, says a lot about you and your opportunity or product.

If your appearance says “this is a small time opportunity, too casual to take seriously” that is the impression that your potential customers or recruits will see.

Do you network within your community without expectation of business, support others in business whenever you can? The goodwill of this type of interaction is not only good for business; it is good for you and the image you are projecting, which is your marketing of yourself.

A popular term in business is “personal branding”.

This simply means that all you do, say, project about your company is also a personal statement.

what is marketing

Your personal brand is what people notice, respond to and ultimately remember about you. Did you seem professional yet friendly, competent and yet humble, trustworthy and approachable?

Marketing Is YOU!

This is the product that is YOU…aside from that physical product or service that you are selling. No matter how much they need or like the product, people do not do business with someone whose personal brand is obnoxious or needy and desperate.

So as you work on building that better marketing “mousetrap” and really keep your product offering information current and relevant, don’t neglect that intangible impression that you leave. People will want to do business with you, will refer you to others, and ultimately may consider joining your team if they like you and see themselves capable of doing what you do.

Last but not least, whenever you can, use your company designed professional materials. We have all seen the magic marker on posterboard which does not reflect well on your company or on yourself.

In sales and marketing, EVERYTHING matters.


About the Author: Nancy Korzyniewski is a faculty member of the Coach Excellence School as well as a trainer in the Elite Program and the Director of Corporate Service for DSWA. Her extensive background in Direct Sales at all levels combined with her teaching experience make her uniquely fitted to provide service to Direct Sellers. E-mail: [email protected]

Please Note: The MyDSWA content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to the author and the DSWA and include the website reference. http://www.MyDSWA.org


suesewardBuild belief. Become a Leader and treat your Network Marketing/Direct Selling business like a ‘real’ business.

The best way to real success is belief in ourselves and what we’re doing.  Plug into training with the company, sponsor and success team.    All training from the company and success team should be free and accessible.

Read success books and listen to CD’s.  Buy them used on Amazon, or go to the library, read or listen to them online.  Go to success events.  They are for your benefit to help you grow into a leader.  Investing in our business (ROI) pays us back tenfold. Constantly be learning and growing.  Become a leader and add value to people’s lives and help them build their business.

Treat your Network Marketing business like a ‘real’ business. We hear it all the time.   I don’t want to tell anyone I know about my Network Marketing business until I see results with the products or until I’m making money.  Do you think that people who invest in and open up a restaurant just sit there and wait to have results before they invite anyone into their business establishment?   If they did this, they’d never open for business.

Put that open for business sign out for your Network Marketing business and shout it out to let everyone what you do….

Stop blaming others for failure.  We are the captain of our own ship.  Failure is just the rehearsal, success is the main event.   There will always be obstacles and challenges to overcome with any worthwhile endeavor.  Get over it and keep on taking action that will lead to your success and help you lead others.  When we fail no one is to blame but us.

Besides if everything that goes wrong is always another person’s fault they are the ones growing through the adversity and reaping the rewards of leadership right?   When we’re not failing we’re not growing forward for success.

I spoke more about this on the Million Dollar Year Hot Seat training recently.  Here’s the link to listen to that audio training – http://bit.ly/wo3nkI

Sue is a Network Marketing professional and business owner who has been networking, connecting and building relationships online since 1996.  She has created a full time career in Network Marketing and lives at Lake Travis in Austin Texas with her husband and two sons.  Co-author of the Direct Selling Women’s Alliance book ‘Build It Big’ – 101 Insider Secrets From Top Direct Selling Experts & trainer on their Mentored By The Master Series CD and contributing writer for The Network Marketing Business Journal, Home Business Magazine and TheNetworkMarketingMagazine.com.  She is passionate about helping others to achieve success in their business and interested in health/wellness/fitness and living a gluten free lifestyle.  Find out more on her blog at – http://www.sueseward.com


Please Note: The MyDSWA content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to the author and the DSWA and include the website reference. http://www.MyDSWA.org

I Contact – Good Listening Skills


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In the literature of communication, listening skills top the list of important attributes. Many books have been written about how to be a good listener. Things like active listening; paraphrasing what someone has said to you to demonstrate understanding, open body language, “pacing and leading,” and other tools are discussed in depth. Topping the list is I contact. Presumably, if you look someone in the eye, you’ll give the impression that you’re listening.

The problem with this and other listening tools is that they’re based on creating the perception that you’re listening, rather than actually listening. As Charles “Tremendous”  Jones says, “If there’s one thing I’ve been learning, it’s that someone can be looking you right in the eye and not hear a word you’re saying!”

How To Become A Good Listener

Using a checklist of listening skills won’t make you a good listener. At best, it will allow you to fool the less perceptive people you meet into thinking you’re listening when you’re not. Much more effective and useful is to develop the actual prerequisite for listening; presence.

Presence is the ability to direct your attention away from the random workings of your mind; its obsession with the past and future, and with judging everything it hears; and simply attending to the moment. Awareness and acceptance are the keys. Training your mind to “be here now” as Richard Alpert says, will serve you far better than an open body posture and a riveted stare.

What it comes down to is this. Stop worrying about “eye contact” and start practicing “I contact,” and you’ll be far more effective, genuine, and happy in all your interactions!


About the Author: Dr. Steve Taubman, is considered one of America’s top keynote speakers for the direct selling industry. As a hypnotist and bestselling author, he is highly regarded for his unique ability to combine laughter empowering stories to effect change in audiences lives. Dr. Steve teaches you to clear mental roadblocks so that you can take action to propel you and your sales team toward your goals. Direct Email: [email protected] http://www.SteveTaubman.com

Please Note: The MyDSWA content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to the author and the DSWA and include the website reference. http://www.MyDSWA.org

 
 
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