Learn Sales Presentation Tips – Engage Your Audience



A sales presentation can mean the difference between gaining a new client or losing a company’s interest.

Too many organizations treat the sales presentation as one of the standard direct selling strategies, and that turns it into a boring meeting or show. If you bore your clients you will not make the sale. If you bore your team they will not come back to meetings.

presentation tips If there is one thing your team and your customers will not tolerate it is being bored!

You need to develop ways of keeping clients interested in what you have to say.

Ask More Questions During Sales Presentations to Keep the Audience’s Attention

Keeping an audience engaged in a sales presentation is a huge challenge for any sales professional. One method that is used to sustain an audience’s attention is to ask questions during the presentation. But, as with anything else associated with the art of sales, there is a good way and a bad way to ask questions during a sales meeting.

Keep “Are There Any Questions” To a Limit

Unfortunately, too many sales professionals think that persistently asking if there any questions from the audience qualifies as engaging the group in meaningful conversation. While you should occasionally ask the audience if there are any questions, you need to keep this particular question limited and avoid relying on it too often.

Help Customers to Visualize the Offering

During the course of a presentation, it is perfectly acceptable to ask the audience if they can just picture themselves benefiting from your offering. This is actually one of the more effective direct selling strategies. You may not get a lot of verbal responses, but if you ask this question often enough in a variety of applicable forms, then you will get many members of the audience to start picturing your offering in their company or their lives.

Look Customers In The Eyes

When you ask more questions at your next sales presentation, you will get more responses if you start looking people in the eyes when you ask. It is going to make some people uncomfortable at first, but if you do it often enough, then it will start to cause more people to give you some kind of answer. That is the genesis of audience participation.

Ask Questions for Them

If you do a sales presentation often enough, you will start to get questions at various spots in the process no matter what audience you are in front of.

You should make notes on what kinds of questions you are getting and when you are getting them so that you can include them in your presentation.

For example, if people keep asking why your product is orange, you can include the answer to the question “Are you wondering why it is orange?” in your presentation. This is something that will always get you a positive response and it will make people feel more comfortable with what you are saying as you address their concerns as you go along.

Perfecting your party plan sales presentation is key to long term success in the industry.

If you want to drive revenue, then you need to work on creating a powerful sales presentation.

Asking your audience questions will get them involved in the presentation and interested in buying your offering. You just need to learn what kinds of questions to ask and know when to ask them to make them effective.


About the Author: Deb Bixler is the 2011 DSWA Speaker Of The Year and the DSWA party plan adviser. Visit her website the party plan training center for real action steps to grow your business: www.CreateACashFlowShow.com or follow Deb Bixler On Google+ 717-751-2793

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